Clarify Your Message so Customers Will Listen 2017, Donald Miller
Idea #1: Your marketing message needs to be clear and speak to your customer’s needs.
Idea #2: Make your marketing message stick by using the StoryBrand 7-Part Framework (character, problem, guide, plan, call to action, failure and success).
Idea #3: Your customers are the heroes of your story, and you should concentrate on one desire.
Idea #4: Focus on your customer’s “villain,” or internal problems, to engage them further.
Idea #5: Guide your customers by being both empathic and authoritative.
Idea #6: To ensure customer purchases, lay out either a process plan or an agreement plan.
Idea #7: Spur customers toward making a purchase by giving either direct or transitional calls to action.
Idea #8: Further motivate customers to buy by reminding them of what they’ll lose if they don’t.
Idea #9: Show your customers how your product will transform their lives by sharing a vision.
The key message:
There is a way to make your marketing efforts pay out. By using the StoryBrand 7-Part Framework, you’ll be able to create and communicate a clear brand message that’ll speak to the needs of potential customers. You can do this by enrolling the key components of narrative storytelling – character, problem, guide, plan, calls to action, failure and success.
