Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture 2018 by Scott Belsky
Idea #1: Business success is forged in the difficult middle of any venture.
Idea #2: Give yourself a much-needed sense of a short-term reward by manufacturing milestones.
Idea #3: It’s crucial to stay self-aware during times of both triumph and hardship.
Idea #4: Preparing for future success is important, but may not always feel productive at the time.
Idea #5: Optimize for success by always trying to do a good thing better.
Idea #6: Maintain your business edge by never thinking of your venture as finished.
The key message:
Most of us have been taught to believe that a prosperous entrepreneurial journey starts with an idea, is followed by a lot of hard work, and is completed with a gradual and incremental rise to success. But this is false. In reality, the middle part of any venture is always the most difficult. To get through it, you’ll have to cope with dramatic highs and lows and a lack of external recognition. You’ll also have to find your sense of reward and engage in plenty of optimization if you’re to finish with success. It’s not easy, but if you learn how to navigate through this messy middle, you stand a great chance of being successful. If you can’t end with success, end with grace.

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