by Jason Fried & David Heinemeier Hansson, 2010
Idea #1: Make a stand for something you care about.
Idea #2: Make your product inimitable so that you can share everything you know.
Idea #3: Relish the good sides of being small, but don’t forget you are running a business (aka profitability).
Idea #4: Less is more – start saying no and keep your product lean.
Idea #5: Don’t emulate big corporations in your marketing and communications – be honest, personal and nimble.
Idea #6: Create an environment where people manage themselves and communicate with each other honestly.
Idea #7: Don’t over-plan – stay agile with quick and flexible decisions
Idea #8: Productivity doesn’t follow from long hours, but rather from focused work and quick wins.
Idea #9: Hire people only when absolutely necessary, and forget about resumes – trust your instincts.
The key message:
Starting and running a company is far easier today than ever before. To build a successful business, you must inject your own uniqueness into your product and embrace the benefits of being small. Build a great working environment by emphasizing trust, independence and focus.
Starting and running a company is far easier today than ever before. To build a successful business, you must inject your own uniqueness into your product and embrace the benefits of being small. Build a great working environment by emphasizing trust, independence and focus.
