BRIEF: FSCL is a governmental institution of public administration. Its main task is to carry out forensic examinations required by courts and other pre-trial investigation institutions. What does a solid institutional brand look like that incarnates the spirit of confidence and the needs of the clients?
SOLUTION: Clarify, modernise and reconstruct the rational values of FSCL.
A redefinition of the brand’s codes by creating a system of logic, according to theme. Creating added perceived value in technicality and status.
A new brand spirit that is more actual, more statutory and more in line with the founding values of the institution.
