BRIEF: How do you reinforce a brand such as a country to give it a real status of a brand? How to create the appealing image for Lithuania and give it a more contemporary look and feel which is the promise of the brand? Reveal and enhance the attractiveness of the country?
SOLUTION: Construct a new brand identity inspired by the country’s cultural heritage: amber, knight-defender and the shape of the country. The lock-up became symbol of the brand and an unprecedented signature.
