BRIEF: Define for LCI a territory, style and experience that can accompany the brand in its evolution to being a more recognizable institution. Lithuanian companies concentrate their strengths in the confederation and speak with one voice at home, in European Union and in other international forums. LCI‘s task is to create a better and more competitive operating environment for companies and the business community in Lithuania.
SOLUTION: To pass from its incarnation as a conservative institution, to an innovative organization. This was done by developing an emblem, a territory and a tone of communication that is distinctive and contemporary. Capitalising on the confederations new positioning: "The Voice".
